Services
Modular support for tracking, consent management, GA4, BigQuery and reporting — from initial review to clean handover. Reliable tracking is not an end in itself: it creates the basis for evaluating marketing budgets, ROAS, channels and conversion flows more robustly — instead of relying only on gut feeling or platform reports.
Service building blocks
The exact scope is aligned with individual needs.
Goal: find gaps, duplicates, consent issues and unreliable events.
Shows where measurement issues may distort reports, ROAS evaluation or budget decisions.
Goal: create a clean event structure, maintainable tags and useful GA4 data.
Makes events, conversions and marketing pixels easier to compare and control.
Goal: make data collection more robust and forwarding to providers more controlled.
Adds more control over data flows and can make the measurement foundation more robust.
Goal: Check consent signals, tag firing and data flows to make analytics data more reliable.
Detects tracking breaks earlier, before they distort analysis and optimisation.
Goal: make analytics raw data usable for analysis and decisions.
Turns data into understandable decision support for marketing and e-commerce.
Goal: Document data collection, events and decisions so teams can work with them transparently over time.
Helps align consent, tracking and data quality in a clean, understandable setup.
Working style
Depending on the project, I use modern AI tools to speed up research, analysis, SQL and JavaScript support or structured setup validation. The level of usage is agreed in advance: from anonymised support without customer data to approved workflows using tools such as Claude, ChatGPT or GA4/GTM MCP servers. Confidential data, project IDs and personal information are not used without explicit approval.
Common questions
Privacy-compliant tracking treats GDPR and other relevant legal and privacy requirements as implementation guardrails. Consent and rejection signals from the consent manager determine which analytics or marketing measurements may run. If data is collected without consent, it should be collected without identifiers: no user IDs, client IDs, advertising IDs, cookie IDs, device fingerprints, or other personal or pseudonymous identifiers should be sent.
An audit reviews events, analytics and marketing tags, consent signals, data flows, and analytics settings such as GA4 settings. The findings and possible next steps are then discussed and prioritized together.
No, tracking alone does not improve ROAS. But it helps evaluate campaigns, channels and conversions more reliably. This makes budget decisions, optimisation and testing much more informed.
Yes, but transparently and by agreement. Depending on the project, I use AI tools for research, structuring, SQL/JavaScript support or analysis preparation. Whether and which data may be used is clarified in advance.
Server-side tracking helps control which data is sent to analytics and marketing platforms and which data is not. It can make data flows more robust and maintainable; whether it fits depends on goals, architecture, consent, and operational feasibility.
A tracking concept is developed together with stakeholders from business, marketing, or product management. It translates business goals and requirements into a concrete tracking implementation plan for IT and implementation teams.
A consent manager records whether users consent or reject. Its consent signals control which measurement and marketing activities may run or send data, ensuring those choices are respected.
BigQuery makes raw analytics data accessible through SQL and allows it to be combined with data from other systems such as shop systems or marketing platforms. This supports data models, reporting workflows, and continuous data quality monitoring.
Projects start with a short discussion of goals, stakeholders, and open questions. Together, we decide whether a full audit is needed or a short analysis of the existing setup is the right first step.
Collaboration can be project-based or continuous; both models are billed monthly. Continuous collaboration has no fixed monthly minimum: it may be a few hours, several days, or sometimes no hours at all. I can prepare a proposal if required.