Privacy-compliant tracking
Tracking is planned and implemented with relevant privacy requirements in mind. Consent and rejection signals determine which measurements may run.
Privacy-compliant tracking · Data quality · Analytics
Clean tracking. Reliable data. Better decisions.
I help e-commerce, marketing and product teams set up website tracking, consent, GA4, marketing pixels, BigQuery and reporting so that measurement remains respectful, privacy-conscious and technically robust.
Profile
Practical analytics consulting with technical depth.
For more than 15 years, I have connected business questions with clean implementation and reliable data. I implement tracking hands-on in real website and project contexts, document it and test the results with product, marketing, e-commerce and engineering teams.
My focus is on modern, consent-aware data collection that works in daily practice and creates a clean foundation for analysis, website optimization and campaign optimization.
More about my background- 15+ years in digital analytics
- Freelance since 2016
- Business, product & engineering
My approach
Privacy, data quality and collaboration belong together.
Reliable analytics emerges when measurement is planned consciously, checked continuously and organized around the project.
Focus on data quality
Clear tracking concepts, validated events and consent signals, reliable data flows and monitoring provide a better foundation for analysis, reporting and decisions.
Flexible collaboration
Support can be project-based or continuous, with scope and cadence shaped around actual needs.
Services
From a clear assessment to reliable reporting.
Modular, implemented and tested in real website contexts, and clearly documented — shaped around your team, platform and data maturity.
Tracking Audits
Review existing setups, data flows and measurement plans, prioritize gaps and develop a realistic action plan.
ServicesGTM / GA4 Setups
Measurement concepts and implementations for Google Tag Manager and GA4, aligned with business goals and engineering.
ServicesServer-side Tracking
Design and implement server-side GTM architectures for more controlled, robust and maintainable data collection.
ServicesConsent & Data Quality
Connect consent signals, tag firing and data quality, then test and document the setup transparently.
ServicesBigQuery & Reporting
Make analytics data useful with BigQuery and SQL, then build Data Studio dashboards for analysis, website and campaign optimization.
ServicesSelected topics
Projects where data, product and implementation meet.
A glimpse into typical consulting engagements as well as independent product and development projects.
Analytics Consulting
Tracking and analytics projects for websites, digital products and e-commerce teams.
ProjectsServer-side Implementations
Server-side tracking, cloud architectures and robust data flows.
ProjectsBigQuery & Data Quality
SQL-based analysis, reporting and systematic quality checks.
ProjectsBrowser Tracking Extension
Independent tooling to investigate and understand tracking implementations faster.
ProjectsDice Tray iOS App
An independent app project for a digital dice tray built for shared game sessions.
ProjectsTimeChoice Lunch Planner
A product idea and application for making shared lunch planning easier.
ProjectsNext step
Let’s talk about your analytics questions.
Whether you need an audit, implementation support or a sounding board, the best place to start is a short conversation about your goals, setup and most important open questions.
Arrange an introduction
Request a short meeting to explore where I can support your team.
Choose a timeDiscuss a project
Prepare a first message with your context, goal and timeline.
Get in touchConnect on LinkedIn
For professional exchange, current topics and an easy first conversation.
Open LinkedIn