Since 2016
Independent
Freelance Data Analyst & Digital Analytics Consultant
Consulting, concept development and hands-on implementation for tracking, consent, analytics, data quality, BigQuery and reporting across digital and e-commerce teams.
About me
Tracking, analytics and data quality — with the bigger picture in mind
I help e-commerce and digital teams set up tracking, consent management, GA4, BigQuery and reporting in a way that supports reliable decisions.
Profile
Structured, pragmatic and clear for everyone involved.
I like working at the intersection of technology, privacy and business: clarifying requirements, structuring implementations, documenting decisions and explaining results so marketing, product and analytics teams can use them.
My focus is on pragmatic solutions that work in day-to-day teams: clear tracking concepts, careful QA, understandable handovers and a sense for where data quality creates real value.
Competences
Tools & focus areas
Professional experience
Selected roles
Engagement
Telefónica Germany
Digital Analytics Consultant
GA4 migration, client-side tracking in Google Tag Manager, event concept and quality assurance for reliable analytics data.
Role
B+M Webworks
E-Commerce Analytics & Implementation
Concept development and technical implementation of web and e-commerce analytics solutions, closely aligned with client needs and engineering.
Role
Zalando
Web Analytics / E-Commerce Analytics
Analysis of digital usage and e-commerce performance, and development of data-driven decision support.
Role
XXXLutz
Analytics Leadership / Reporting / E-Commerce Data
Responsibility for analytics and reporting topics, building useful data structures and supporting data-driven e-commerce management.
Education
Academic background
Diplom-Physiker (equivalent to MSc Physics)
A strong foundation in analytical thinking, modelling and structured problem-solving.
Learning
Continuous learning is part of how I work
Tracking, consent, analytics and marketing technology evolve quickly. I keep my knowledge up to date through hands-on testing, documentation, expert communities and learning resources, including Simmer / Simo Ahava, Analytics Mania and MeasureU. For me, it is not just about knowing new tools, but about applying them sensibly, safely and pragmatically in client projects.
Languages
Communication
- German
- English
Personal
Beyond the data
Outside tracking, analytics and data quality, I enjoy things that need preparation, endurance and good decisions along the way.
Running & marathon
Long runs, marathon training and clear goals are part of my life. A lot of it feels close to good data work: plan, test, stay consistent and adjust carefully along the way.
Football
Football is a balance, a team experience and sometimes the best reminder that not every plan works out exactly as expected.
Camper van & travel
Travelling with a camper van means getting out, staying flexible and collecting new perspectives.
In the end, this connects quite well with my work: thinking in a structured way, staying focused and finding pragmatic solutions.