Since 2016
Independent
Freelance Data Analyst & Digital Analytics Consultant
Consulting, concept development and hands-on implementation for tracking, consent, analytics, data quality, BigQuery and reporting across digital and e-commerce teams.
Curriculum vitae
Freelance Data Analyst & Digital Analytics Consultant
15+ years of experience in digital analytics, e-commerce analytics and tracking implementation — with a practical focus on technology, data quality and business value.
Profile
Analytics that is technically sound and practical to use.
I help companies measure digital usage reliably and turn data into concrete decisions. My work combines strategic consulting with hands-on implementation.
With a degree in physics, I bring analytical depth, a structured approach and genuine interest in complex questions. I translate between business, product and engineering stakeholders.
Competences
Tools & focus areas
Professional experience
Selected roles
Engagement
Telefónica Germany
Digital Analytics Consultant
GA4 and tracking concepts, server-side tracking on Cloud Run, quality assurance and development of reliable analytics data.
Role
B+M Webworks
E-Commerce Analytics & Implementation
Concept development and technical implementation of web and e-commerce analytics solutions, closely aligned with client needs and engineering.
Role
Zalando
Web Analytics / E-Commerce Analytics
Analysis of digital usage and e-commerce performance, and development of data-driven decision support.
Role
XXXLutz
Analytics Leadership / Reporting / E-Commerce Data
Responsibility for analytics and reporting topics, building useful data structures and supporting data-driven e-commerce management.
Project highlights
Selected areas of work
GA4 & server-side tracking
Measurement concepts, implementation and quality assurance for modern analytics architectures.
BigQuery reporting
SQL-based data models and dashboards that answer operational and strategic questions.
Consent & data quality
Consent-aware tracking and transparent checks for more reliable data foundations.
Independent digital products
Browser extension, Dice Tray iOS app and TimeChoice Lunch Planner as hands-on product projects.
Education
Academic background
Diplom-Physiker (equivalent to MSc Physics)
A strong foundation in analytical thinking, modelling and structured problem-solving.
Languages
Communication
- German
- English